Who are your company choices (2-3)?
JavaVino | Oz Pizza | Honey Spa
What do they do?
I chose to JavaVino. JavaVino is a coffee and wine house located in
C. Who is their main competition?
Their main competition would be other coffee shops of course. Because JavaVino offers a full menu, not only other coffee shops would be their competition but restaurants in the surrounding areas would also be competition.
D. What strengths do they have as a brand and as a company?
What other shops have you heard of that offers coffee and wine? The coffee shop is already set a part from all the others. Their location is great as well. They are located within a neighborhood where many of their same customers will pass by every day. Upon visiting JavaVino I learned that this is not only a coffee shop but a place where customers can enjoy coffee, wine, food while studying or browsing the internet. The atmosphere created within the shop is very warm and welcoming which creates a great meeting spot for locals.
E. In what areas do they need improvement?
JavaVino needs to promote the meaning of their shop. The meaning of JavaVino needs to be incorporated into their logo. By incorporating the meaning behind the business, they would in turn be showing or telling potential customers their uniqueness. They need what I like to call an “attention getter.”
F. List five buzzwords that describe the brand as it is, and then five words to describe the brand as you wish to redesign it.
As is…
Plain
Simple
Warm
Different
Typical
As I wish…
Cozy
Unique
Stylish
Simple
Fun
G. Who is their target audience?
Their audience would be anyone who drinks coffee or wine so I’d say a age group 18+. Their main target audience would probably be people living in the highland neighborhood, and college students.
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