Narrowed down to 2 logo choices.

I have narrowed down my logo to 2 logo choices. These are the two logos sketches that will be scanned onto the computer and be tweaked even further. More options shall be explored with these logos!

Happy Sketching!

Here, I have about 40 - 50 thumbnail(2x2in) sketches of ideas I have for the Java Vino logo. This helped me explore all of my ideas and see them side by side so that I could narrow down my ideas. I would say this is a part of the brain storming process! Happy Sketching!

Mood Board

So, I took a look at a few logos to get ideas for my own logo design.

A Little More Research on JavaVino

Who are your company choices (2-3)?

JavaVino | Oz Pizza | Honey Spa

What do they do?

I chose to JavaVino. JavaVino is a coffee and wine house located in Atlanta on N. Highland Ave. JavaVino breaks down as Java "coffee" and Vino "wine.” They offer a variety of coffee and wine from around the world. JavaVino also offers a full menu of breakfast items, sandwiches, soups, salads, cheese plates and a delicious collection of desserts.

C. Who is their main competition?

Their main competition would be other coffee shops of course. Because JavaVino offers a full menu, not only other coffee shops would be their competition but restaurants in the surrounding areas would also be competition.

D. What strengths do they have as a brand and as a company?

What other shops have you heard of that offers coffee and wine? The coffee shop is already set a part from all the others. Their location is great as well. They are located within a neighborhood where many of their same customers will pass by every day. Upon visiting JavaVino I learned that this is not only a coffee shop but a place where customers can enjoy coffee, wine, food while studying or browsing the internet. The atmosphere created within the shop is very warm and welcoming which creates a great meeting spot for locals.

E. In what areas do they need improvement?

JavaVino needs to promote the meaning of their shop. The meaning of JavaVino needs to be incorporated into their logo. By incorporating the meaning behind the business, they would in turn be showing or telling potential customers their uniqueness. They need what I like to call an “attention getter.”

F. List five buzzwords that describe the brand as it is, and then five words to describe the brand as you wish to redesign it.

As is…

Plain

Simple

Warm

Different

Typical

As I wish…

Cozy

Unique

Stylish

Simple

Fun

G. Who is their target audience?

Their audience would be anyone who drinks coffee or wine so I’d say a age group 18+. Their main target audience would probably be people living in the highland neighborhood, and college students.

Good Logo Design

Here we have some pretty decent designs. I love the use of negative space in the Ed's Electrics logo and in the Gucci logo. Ardyss International is a company in the wellness and help industry. I feel the illustration works for the company but I would have liked to see something more interesting done with the type.

Bad Logo Design

Here are some logo designs that I feel are horrible and there was no thought put into these designs. Ever heard of thinking with type?? Type is really important!

Since when do we offer Kids sex changes?? right! Kids Exchange perhaps? Mega what??

Lesson 1: You always want to be sure you are actually advertising what your product is.